Work Experience

The Economist

The Economist

Client Services Manager – Digital & Content Strategy

2015 – 2018
  • Led the creation of a new role that provided account management, digital marketing strategy, content ideation, and project management for Economist media partners while also obtaining MBA.
  • Partnered with teams – Editorial, Product, Creative, Events – to transform ideas into engaging digital consumer journeys that drove $20M in advertising revenue for the department.
  • Provided content, media and social strategies, overseeing development of media plans and content programs that engaged the c-suite and BDMs.
  • Responsible for delivering client satisfaction, leading to over $7M in upsells and renewals.
  • Launched award-winning content marketing campaigns for Microsoft, Samsung, Porsche, and SAS.
  • Produced all digital and media deliverables, working with digital agencies, vendors and freelancers to successfully launch campaigns on-time, within budget and of the highest caliber.
  • Led the process for gathering, analyzing, and reporting on campaign metrics and analytics, which informed internal benchmarks & client campaign insights.
  • Assisted in recruiting, coaching and operationalizing (3) team members.

Brands I worked with, including the afore-mentioned, are:

Technology:

Healthcare:

  • Abbvie
  • Bristol Myers-Squibbs
  • Cigna
  • Pfizer, Weber Shandwick

Luxury:

Others:

  • Brightline
  • Chevron
  • FTI Consulting
  • HSBC
  • KPMG
  • Prudential
  • S&P
  • SSGA
  • UPS