The Economist Group

The Economist

Client Services Manager: Digital & Content Strategy

August 2015 – May 2018
  • Led the creation of a new role that provided account management, digital marketing strategy, content ideation, and project management to better service clients while obtaining MBA.
  • Worked seamlessly with teams – Sales, Editorial, Product, Creative, Events – to transform ideas into engaging digital consumer journeys and off-line experiences totaling $20M in revenue.
  • Owned client relationships, delivering the highest levels of client satisfaction and contributing over $7M in upsells and renewals in highly cyclical business.
  • Launched lauded, award-winning content marketing campaigns for Microsoft, Samsung, Porsche, Audi, SAS, Pfizer, Bristol-Myers Squibbs, Intel, and more.
  • Produced all digital and media deliverables, working with digital agencies, vendors and freelancers to successfully launch campaigns on-time, within budget and of the highest caliber.
  • Lead the process for gathering, analyzing, and reporting on campaign metrics and analytics, which informed internal benchmarks & client campaign insights.
  • Assisted in recruiting, coaching and operationalizing (3) team members.

Brands I worked with, including the afore-mentioned, are:

Technology:

Healthcare:

  • Abbvie
  • Bristol Myers-Squibbs
  • Cigna
  • Pfizer, Weber Shandwick

Luxury:

Others:

  • Brightline
  • Chevron
  • FTI Consulting
  • HSBC
  • KPMG
  • Prudential
  • S&P
  • SSGA
  • UPS