Site: Global cancer survivorship: the need for integrated care for The Economist
Client: Bristol Myers-Squibbs
Launch: February 2017
My role: Managing the BMS client, assisting in providing review-ready materials for their internal committees, working closely with the EIU head of healthcare editor to execute the white paper, producing the site with the digital agency Soak, and sourcing creative assets for the site and social media. The campaign went viral on social due to its unique theme of dealing with cancer within the workplace, and exceeded all of its KPIs by well over 100%.