Economist x Access Accelerated


Site: The Next Pandemic?  Non-communicable diseases in developing countries (Access Accelerated) for The Economist

Client: Consortium of pharma clients led by Pfizer and their agency, Weber Shandwick

Launch: January 2017, in conjunction with Davos

My role:

  • Program manager, working closely with Weber Shandwick
  • Part-time digital producer, manager of all content deliverables
  • Sourced images, developed content titles, set and executed the media + social strategy
  • Oversaw media optimizations and constant creative refreshes