Site: Open & Secure for The Economist
Client: Samsung Mobile
Agency: Starcom for media and Ogilvy UK for creative
Launch: September 2017
My role: Client relationship manager, account manager, digital producer for the site working with our digital agency Signal-Noise. Also produced all digital and print media to help amplify the content. Analyzed campaign data and provided real-time insights and creative optimizations that ensured the campaign exceed all of its KPIs. Also helped create a comprehensive wrap-deck that provided clear data with a story narrative that allowed Samsung to easily socialize the reports internally, both in NY and in Korea.