Site: Expect the Exceptional for The Economist
Launch: September 2017 with staggered content launches until January 2018
My role: Key client liaison, content co-strategist and editorial whisperer, project manager, digital producer, media strategy activation, social strategy implementation, copy-writer, and even designer – I helped source all images for the content and media. Analyzed campaign data and provided real-time insights and creative optimizations that ensured the campaign exceed all of its KPIs. Also helped create a comprehensive wrap-deck that provided clear data with a story narrative that allowed SAS to easily socialize the reports internally.