CA Technologies App Nations

Campaign: App Nations: Start-ups, States and Enterprises 

Client: CA Technologies

Launched: 2016

Summary:  An interactive “map” with a white paper, market briefings on key markets where we also executed custom salons to which very select executives were invited, and on-site video interviews.

My role: I ran the account (day to day operations, strategy lead, PM, and client manager) and execution of all deliverables, working closely with the EIU editor, digital production and events team who spanned the globe (literally): London, Hong Kong, Japan, and Singapore.  So, a lot of late nights and early mornings but was a ton of fun, and led to a renewal for a campaign at the WEF, Davos 2017 event.