Now defunct (titles were sold to Meredith, the brand collapsed in the wake of the Stormy Daniels controversy) I was promoted at American Media to spearhead their efforts to sell across multiple titles. AMI is comprised of women and men fitness lifestyle titles plus entertainment. The sales team begged me to help transform their media kit. I have to admit, it was kind of sad looking – see below.
Little bleak. So I hired freelance talent and it took longer than I had hoped – about 4 weeks – before we were able to unveil a completely modern look and feel that visually relayed what AMI was to potential advertisers.
The sales team loved it and it was rolled out to the rest of the corporate executive team as well.