The Economist x DXC


Site: Thrive on Change

Client: DXC

Agency: DWA San Francisco

Launch: November 2017

Summary: Economist created video first campaign featuring (3) global start-ups that are proactively embracing climate change in order to thrive.  Features hot-spots that allow viewers to dig deeper into the subject at pivotal moments throughout the video.  Integrated previous thought-leadership content from the EIU that was created for DXC in addition to snippets from DXC’s provided materials that aligned with the theme.

My role: Account strategist, client liaison, digital producer, media strategist, tech/product owner, and troubleshooter of video technology from Wirewax. Also manually edited the HTML in order to accommodate client’s edits and launch in time.