Pfizer Story Half Told


Site: Story Half Told

Client: Pfizer

Agency: Hero Group

Development/Launch: 2015 – 2016

Summary: First ever Instagram campaign for Pfizer, featuring famous photographers who featured wonderful women who lived/live with Metastatic Breast Cancer.

My Role: As the Account Director I oversaw every facet of bringing this campaign to life, working closely with the client, internal stakeholders, and relevant agencies – Cohn & Wolf for PR and Carat for amplification.  Created timelines, managed influencers, led development of the site and creative, oversaw strategy and ensured that the campaign was aligned to the overall brand goals at all times.

The experience was very moving and the patients incredibly inspiring.  Some of them have passed away, sadly – R.I.P, it was lovely to be involved in this campaign.