October 2002 to June 2011
Progressive roles over 9-year tenure. Led digital innovation across several areas of the business –– from roles in MTV Ad Sales and Nickelodeon consumer products to negotiating and executing brand licensing partnerships.
Senior Marketing Manager—Nickelodeon Digital Games
Contributed to +$15M in yearly licensing revenue by taking control of partnerships for Nickelodeon’s paid digital, mobile, and video games division. Preserved and strengthened relationships with key game publishers (Activision, 2K Play, THQ, Xbox, Nintendo) and retailers (Walmart, GameStop, Target).
- Achieved high praise from Nickelodeon’s biggest and most demanding games partner, THQ (with +50% of yearly budget).
- Played a key role in ~$8M in partnership deals with top brands (Capcom and Activision) to offset slowing video game sales.
- Clinched +$3M yearly deal with Take-2 by creating high-impact Dora the Explorer product pitch.
See some of my game credits here.
Brand Marketing Coordinator—Nickelodeon and Viacom Consumer Products
Coordinated marketing and promotional campaigns for Nickelodeon and Comedy Central shows licensed consumer products: SpongeBob, Avatar, The Daily Show, South Park, Neopets.com, as well as Nick tween products for Zoey 101 and Nickshop.com. Worked with President and EVP to craft executive-level presentations.
- Served as the digital, trends, and pop culture expert for entire division, managing $1M annual marketing budget.
Executive Assistant—MTV 360 Ad Sales
Drove agency/advertiser logistics for MTV Ad Sales events (VMAs, Movie Awards, and Upfronts). Helped manage calendar, expenses, and presentations for SVP of National Sales. Created trendy pop-culture newsletter that went viral within MTV.