Cisco and The Economist

cisco_economist

Site: People, Powered at The Economist

Client: Cisco Webex

My role: Brainstormed and crafted the digital strategy at the RFP stage, collected internal and external costs, identified, briefed, and hired the digital agency PMA for site build, managed timelines, helped to hire – and onboard – the illustrator, oversaw the media mix strategy, and helped write the copy.