Director of Marketing Automation & Operations 2024 Lead the strategy, implementation, and optimization of scalable marketing automation and operational systems for financial services and fintech clients, including RIAs, broker-dealers, and B2B SaaS providers at this niche agency. Key Responsibilities & Achievements: Core Competencies:Marketing Automation | Email Marketing | Lead Lifecycle Management | HubSpot Strategy &…
Content Editor & Creator 2023 – Present Founder, Editor, and sole writer for passion project and local neighborhood blog that provides info and resources for the Rittenhouse Philly neighborhood. See the site here.
Director, B2B Strategy 2022 – 2023 Poached to lead B2B client marketing for innovative $75M newsletters startup. Project Examples:
Content Marketing Director, Healthcare & Tech September 2021 to May 2022 Oversaw, mentored and actively assisted a team of 10 at Industry Dive’s content creation agency, studioID to produce strategic, thought-leadership content for healthcare, biopharma, tech, and cybersecurity clients.
Director of Marketing & Events 2019 – 2021 Responsible for driving growth and building client affinity at this B2B real estate news publisher. Led a lean and high-performing team, responsible for several functions –– overseeing brand strategy, subscriptions revenue, sales enablement, the launch of TRD’s first brand studio, and strategic industry partnerships. Founder and director…
Account Director & Marketing Consultant 2014-2015 Account Director – Hero Group Led the account team for Pfizer Oncology’s $25M first-ever Instagram campaign for mBC awareness “A Story Half-Told” as iBrance was in its final clinical trial stages. Digital Marketing and Product Consultant – Corcoran Oversaw digital elements for high-profile Annie Leibowitz campaign, managing ~$5M digital…
November 2012 to May 2014 Digital Marketing Director—Corporate Sales Marketing Manager—Fit Pregnancy & Natural Health Integrated Marketing Manager—Playboy (freelance)
Senior Marketing Manager, Digital Jun 2011 through Apr 2012 Envisioned digital experiences, creating paid media plans and custom content for CPG, beauty and QSR brands integrating sweepstakes, UGC, social, influencers, and video.
Senior Brand Strategist, Forbes Content Studio 2018 – 2019
Client Services & Marketing Manager 2015 – 2018 Led the creation of a new role that provided account management, digital marketing strategy, content ideation, and project management for Economist media partners while simultaneously obtaining MBA. Partnered with global offices and cross-functional teams to transform ideas into engaging digital consumer journeys that drove $20M in advertising…
October 2002 to June 2011 Progressive roles over 9-year tenure. Led digital innovation across several areas of the business –– from roles in MTV Ad Sales and Nickelodeon consumer products to negotiating and executing brand licensing partnerships. Senior Marketing Manager—Nickelodeon Digital Games Contributed to +$15M in yearly licensing revenue for Nickelodeon’s video games division. Preserved…