Director of Marketing Automation & Operations November 2023 to Present HubSpot Platinum Partner and marketing consultancy focused on growth engine design for financial services. Lead marketing operations, automation, and AI strategy across a 50+ client portfolio.
Founder & Editor 2023 – Present Founder, Editor, and creator for passion project and local neighborhood blog that provides info and resources for the Rittenhouse Philly neighborhood. See the site here.
Director, B2B Strategy 2022 – 2023 Brought in to fix a struggling B2B sales strategy team at one of the fastest-growing media companies in the U.S. Project Examples:
Content Marketing Director, Healthcare & Tech October 2021 – May 2022 Led content marketing ops and enterprise programs for this major B2B publisher. Managed a team of 10 and owned the relationship with the company’s biggest accounts.
Director of Marketing & Events October 2019 – May 2021 Built marketing operations from nothing for a premier commercial real estate media company.
Account Director & Marketing Consultant 2014-2015 Account Director – Hero Group Digital Marketing and Product Consultant – Corcoran
November 2012 to May 2014 Promoted to build the corporate digital sales division from scratch Digital Marketing Director—Corporate Sales Marketing Manager—Fit Pregnancy & Natural Health Integrated Marketing Manager—Playboy (freelance)
Senior Marketing Manager, Digital Jun 2011 through Apr 2012 Envisioned digital experiences, creating paid media plans and custom content for CPG, beauty and QSR brands integrating sweepstakes, UGC, social, influencers, and video.
Senior Brand Strategist, Forbes Content Studio 2018 – 2019
Client Services & Marketing Manager 2015 – 2018 Led the creation of a new role that provided account management, digital marketing strategy, content ideation, and project management for Economist media partners while simultaneously obtaining MBA. Partnered with global offices and cross-functional teams to transform ideas into engaging digital consumer journeys that drove $20M in advertising…
October 2002 to June 2011 Progressive roles over 9-year tenure. Led digital innovation across several areas of the business –– from roles in MTV Ad Sales and Nickelodeon consumer products to negotiating and executing brand licensing partnerships. Senior Marketing Manager—Nickelodeon Digital Games Contributed to +$15M in yearly licensing revenue for Nickelodeon’s video games division. Preserved…