Senior Marketing Manager, Digital
Jun 2011 through Apr 2012
Envisioned digital experiences, creating paid media plans and custom content for CPG, beauty and QSR brands integrating sweepstakes, UGC, social, influencers, and video.
- Involved in outreach to partners to maximize Meredith’s digital capabilities.
- Helped secure corporate partnership with Tapinfluence, a blogger network.
- Created strategic media plans, RFP responses, proactive proposals, sales collateral, and sponsorship opportunities for digital brand campaigns.
- Secured non-endemic advertisers, such as KFC and Arby’s, resulting in $450K in new revenue.
- Increased revenue of existing accounts (Target, Lego, Kellogg’s, and General Mills) via unique campaigns.
- Earned impeccable record of winning 75% of pitches.