Director, B2B Strategy
2022 – 2023
Poached to lead B2B client marketing for innovative $75M newsletters startup.
- Turned around a team of 3 to create revenue-winning B2B media plans, content strategies, sponsorships, and experiential concepts for clients.
- Grew win rate by 85% and secured known brands. E.g., Uber, AT&T, GE, Square.
- Partnered with teams to direct strategic account planning, GTM solutions, and studio processes.
Project Examples:
![](https://i0.wp.com/zohray.com/wp-content/uploads/2023/05/66d99146806668a9d73310a16f5942b811b45ab0-4000x2250.jpg-1024x683.webp?resize=1024%2C683&ssl=1)
![](https://i0.wp.com/zohray.com/wp-content/uploads/2023/05/mailchimp_AdobeExpress.gif?resize=605%2C341&ssl=1)