Director, B2B Strategy
2022 – 2023
Poached to lead B2B client marketing for innovative $75M newsletters startup.
- Turned around a team of 3 to create revenue-winning B2B media plans, content strategies, sponsorships, and experiential concepts for clients.
- Grew win rate by 85% and secured known brands. E.g., Uber, AT&T, GE, Square.
- Partnered with teams to direct strategic account planning, GTM solutions, and studio processes.