Director, B2B Strategy
2022 – 2023
- Poached to lead a team of (3) in scaling Morning Brew’s B2B initiative, working with teams across the company – product sales, editorial – to meet revenue targets and retain clients via communications, media, and sponsorship strategies inclusive of newsletters, content, video, social, and lead gen tactics
- Established client relationships with the largest and most strategic accounts, resulting in 25% YoY growth with clients such as HPE, Workday, SmartSheet, Salesforce, etc.
- Successfully established co-founder Alex Lieberman as a key influencer for Dell for Startups
- Led branded content production for Healthcare Brew, Morning Brew’s foray into healthcare
- Concepted and sold through unique event activations for Morning Brew’s first foray into live and virtual events, netting $1M for Bolt and $500K with Mailchimp