Account Director & Marketing Consultant
Account Director – Hero Group
Led the account team for Pfizer Oncology’s $25M first-ever Instagram campaign for mBC awareness “A Story Half-Told” as iBrance was in its final clinical trial stages.
- Managed site build, hiring and overseeing a team of developers and designers.
- Assisted in identifying, negotiating and securing top Instagram photography influencers.
- Partnered with Pfizer’s PR and media agencies on optimal communication and promotional strategies.
Digital Marketing and Product Consultant – Corcoran
Oversaw digital elements for high-profile Annie Leibowitz campaign, managing ~$5M digital marketing budget.
- Successfully launched their social media campaign, which led to a 10% audience growth on Facebook and 52% increase in engagement on all posts.