Hands-on head of marketing of a high-volume team responsible for all brand advertising, email marketing, PR, events production and marketing, partnerships, sales materials, and subscriptions for real estate news website.
Established TRD studio, an in-house custom content, advertising and video solution for clients with projected double-digit revenue growth within the first year
Overhauled sales materials and collateral, resulting in an increase of leads and sales for integrated programs.
Refreshed existing subscription strategy and communications approach, resulting in +50% revenue growth over 2019.
Developed new email marketing, leading in a 10% increase in open rates and CTRs.
Created and executed year-long partnerships with REBNY, CREtech, Women in Proptech, WSJ and Institutional Investor to drive event ticket sales, site traffic, subscriptions, and newsletters growth.
Implemented new business and project management processes that were adopted across the company.
Key management stakeholder in roll-out of new revenue products (e.g., virtual webinars) and communications (Covid-19).