Morning Brew
Director, B2B Strategy 2022 – 2023 Poached to lead team in conceptualizing content and messaging strategies for brands seeking marketing, healthcare, and tech decision-makers at this $75M innovative newsletter startup. Project Examples:
Blog
Industry Dive
Content Marketing Director, Healthcare & Tech September 2021 to May 2022 Oversaw, mentored and actively assisted a team of 10 at Industry Dive’s content creation agency, studioID to produce strategic, thought-leadership content for healthcare, biopharma, tech, and cybersecurity clients.
The Real Deal
Director of Marketing & Events 2019 – 2021 Responsible for driving growth and building client affinity at this B2B real estate news publisher. Led a lean and high-performing team, responsible for several functions –– overseeing brand strategy, subscriptions revenue, sales enablement, the launch of TRD’s first brand studio, and strategic industry partnerships. Founder and director…
ZB Ent.
Account Director & Marketing Consultant 2014-2015 Account Director – Hero Group Led the account team for Pfizer Oncology’s $25M first-ever Instagram campaign for mBC awareness “A Story Half-Told” as iBrance was in its final clinical trial stages. Digital Marketing and Product Consultant – Corcoran Oversaw digital elements for high-profile Annie Leibowitz campaign, managing ~$5M digital…
American Media Inc.
November 2012 to May 2014 Digital Marketing Director—Corporate Sales Marketing Manager—Fit Pregnancy & Natural Health Integrated Marketing Manager—Playboy (freelance)
Meredith (now Dotdash Meredith)
Senior Marketing Manager, Digital Jun 2011 through Apr 2012 Envisioned digital experiences, creating paid media plans and custom content for CPG, beauty and QSR brands integrating sweepstakes, UGC, social, influencers, and video.
Forbes
Senior Brand Strategist, Forbes Content Studio 2018 – 2019
The Economist
Client Services & Marketing Manager 2015 – 2018 Led the creation of a new role that provided account management, digital marketing strategy, content ideation, and project management for Economist media partners while simultaneously obtaining MBA. Partnered with global offices and cross-functional teams to transform ideas into engaging digital consumer journeys that drove $20M in advertising…
Viacom
October 2002 to June 2011 Progressive roles over 9-year tenure. Led digital innovation across several areas of the business –– from roles in MTV Ad Sales and Nickelodeon consumer products to negotiating and executing brand licensing partnerships. Senior Marketing Manager—Nickelodeon Digital Games Contributed to +$15M in yearly licensing revenue for Nickelodeon’s video games division. Preserved…