Strategized the story-telling and execution details for Chase RFP, titled “Second Story: How to Maximize the Next Stage of Home Ownership” to educate HNW males on how to leverage their home equity. See the executed program here.
So proud to have worked with the editors to successfully craft – and sell! – this thought-leadership podcast program with DXC and the Economist Intelligence Unit. It was a great test as it was our first podcast to sell AND launch. Click here to find it at the iTunes store.
Program: Business Recoded for The Economist Client: CA Technologies The challenge Draw on the momentum of TEG’s App Nations program in 2016 and continue CA’s presence at the 2017 World Economic Forum (WEF) in Davos, SW. The thought An interactive story allowing the online and offline audience to gain insights into how apps and related…
Campaign: App Nations: Start-ups, States and Enterprises Client: CA Technologies Launched: 2016 Summary: An interactive “map” with a white paper, market briefings on key markets where we also executed custom salons to which very select executives were invited, and on-site video interviews. My role: I ran the account (day to day operations, strategy lead, PM, and…
Site: Transforming Business for The Economist Client: Microsoft Cloud Launch: Summer 2016 and 2017 My role: Follow-up to the award winning Empowering Business. I was the account manager, global project manager, media launcher, and client whisperer.
Site: Story Half Told Client: Pfizer Agency: Hero Group Development/Launch: 2015 – 2016 Summary: First ever Instagram campaign for Pfizer, featuring famous photographers who featured wonderful women who lived/live with Metastatic Breast Cancer. My Role: As the Account Director I oversaw every facet of bringing this campaign to life, working closely with the client, internal stakeholders, and…
Site: Thrive on Change Client: DXC Agency: DWA San Francisco Launch: November 2017 Summary: Economist created video first campaign featuring (3) global start-ups that are proactively embracing climate change in order to thrive. Features hot-spots that allow viewers to dig deeper into the subject at pivotal moments throughout the video. Integrated previous thought-leadership content from the…
Site: People, Powered for The Economist Client: Cisco Webex Launch: 2018 My role: Brainstormed and crafted the digital strategy at the RFP stage, collected internal and external costs, identified, briefed, and hired the digital agency PMA for site build, managed timelines, helped to hire – and onboard – the illustrator, oversaw the media mix strategy, and…
Site: The Inclusive Index for The Economist Client: Facebook’s Internet.org Launch: 2017 My role: Global project manager and single point of contact for client. Was part of initial brainstorming panel that consisted of thought-leaders from all over the world who helped shape the internet as we know now it. Full press release here.
Site: Empowering Business and The Economist Client: Microsoft Cloud Launch: Fall 2015 My role: Program manager, digital production and client liaison. Awards won: The Pearl Council’s Gold award for Best Overall Content Marketing Solution The Pearl Council’s Bronze award for best website IAA’s Platinum award for Best B2B content
Campaign: Live who you are Launch: September 2014 My role: Helped shape and execute the brand strategy for Corcoran’s Annie Leibovitz campaign. Negotiated media placements for the NY Times, Apartment Therapy, and ran successful paid Facebook campaigns that increased post engagement and total fans.
Site: Global cancer survivorship: the need for integrated care for The Economist Client: Bristol Myers-Squibbs Launch: February 2017 My role: Managing the BMS client, assisting in providing review-ready materials for their internal committees, working closely with the EIU head of healthcare editor to execute the white paper, producing the site with the digital agency Soak,…
Site: The Next Pandemic? Non-communicable diseases in developing countries (Access Accelerated) for The Economist Client: Consortium of pharma clients led by Pfizer and their agency, Weber Shandwick Launch: January 2017, in conjunction with Davos My role: Program manager, working closely with Weber Shandwick Part-time digital producer, manager of all content deliverables Sourced images, developed content…
Site: The power of eight for The Economist Client: Audi Agency: PHD UK Launch: October 2017 My role: Digital producer, working with internal teams, Audi, their London agency PHD and the digital agency PMA to quickly bring this fabulous program featuring (8) influencers, each representing a different intelligence to digital life in less than 6 weeks. …
Site: intel5g.economist.com for The Economist Client: Intel Agency: OMD Launch: February 2018 My role: Managed client, agency (OMD), 3D model design studio (Uros), and digital agency (PMA) to launch the AR/VR city, site, and paid media across Economist.com in just 4 weeks.