Microsoft Transforming Business

Site: Transforming Business for The Economist

Client: Microsoft Cloud

Launch: Summer 2016 and 2017

My role: Follow-up to the award winning Empowering Business.  I was the account manager, global project manager, media launcher, and client whisperer who was not really excited about the sheer volume of talking head videos so the fix we determined was creating icons in different colors that aligned to their brand pillars.