Hemlane 2024 Housing Trends Report

Created an engaging, qualitative and quantitative-based data report for Hemlane, a proptech SaaS brand, after a series of newsletters.  Included desk research, graphs sourcing, copy creation, and narrative. Read the inaugural Hemlane Horizon: 2024 Housing Trends report here.

The Property Management Pulse Newsletters

Established, wrote, and deployed a thought-leadership newsletter for Hemlane, a proptech SaaS brand, from August through November, culminating in my first-ever industry housing trends report for 2024.   Real Estate’s ‘Inception’: NAR’s Plot Twist & Cali’s Script Rewrite 🎬🏡 8% Mortgage Rates > No of House Speaker Nominees 🗳️ Even Taylor Can’t Save Home Sales…

TRD Brand Studio

One of the main reasons I went to The Real Deal was the exhilarating challenge of setting up a content studio for the real estate industry. Up until that point there were limited opportunities for a studio that handled both commercial AND residential real estate. As the founder of this in-house agency at a time…

The Real Deal: Newsletter Example

Established editorial webinar series look and feel for newsletters and site, in addition to writing promotional copy and monitoring attendee sign-ups. iBuying: disrupter or fad? TRD Insider explores the latest proptech craze

Industry Dive x IBM Security Intelligence

Security Intelligence is a white-label blog conceived, created, and maintained by Industry Dive exclusively for IBM’s cybersecurity division.  We pitched and executed the site as a standalone newsroom dedicated to all things cybersecurity, updated in almost real-time. Our role: Source and maintain bench of expert cybersecurity writers Create and pitch clients on content topics Oversee…

Healthcare Brew: Sales Opps

Example of a customized media kit for Morning Brew’s healthcare newsletter that allowed clients to easily (and visually) understand the opportunities available for them. Healthcare Brew Opportunities

Morning Brew x Mailchimp

Client: Mailchimp for Morning Brew Think outside the (in)box was pitched as an interactive experience for marketers to better understand the advanced capabilities of the Mailchimp platform.      

Real Deal Lead Gen

I’ve ideated, pitched and executed numerous lead gen campaigns. It’s critical to have something of value behind the gate so people don’t feel that they’ve given up their contact info for nothing but it’s also critical to have copy that teases what’s behind the gate. By the way: the landing page copy is not just…

Forbes & Chase Home Lending

Strategized the story-telling and execution details for Chase RFP, titled “Second Story: How to Maximize the Next Stage of Home Ownership” to educate HNW males on how to leverage their home equity. See the executed program here.

Pfizer Story Half Told


Site: Story Half Told Client: Pfizer Agency: Hero Group Development/Launch: 2015 – 2016 Summary: First ever Instagram campaign for Pfizer, featuring famous photographers who featured wonderful women who lived/live with Metastatic Breast Cancer. My Role: As the Account Director I oversaw every facet of bringing this campaign to life, working closely with the client, internal stakeholders, and…

Economist x Audi

Site: The power of eight for The Economist Client: Audi Agency: PHD UK Launch: October 2017 My role: Digital producer, working with internal teams, Audi, their London agency PHD and the digital agency PMA to quickly bring this fabulous program featuring (8) influencers, each representing a different intelligence to digital life in less than 6 weeks. …