I’ve ideated, pitched and executed numerous lead gen campaigns. It’s critical to have something of value behind the gate so people don’t feel that they’ve given up their contact info for nothing but it’s also critical to have copy that teases what’s behind the gate. By the way: the landing page copy is not just so people know what they’re signing up for but also SEO.
Here are successful, recent lead gen campaign examples that I wrote and then promoted for the client to get leads.
The Real Deal + SBH Seal, a roofing company
View from the top: How new roofing technology has transformed a decades-old practice
It’s a well-known fact among the construction business: asphalt rooﬁng is one of the most popular materials in use for roofing, dating back to as early as the 1800s (source: The Asphalt Institute). However, that popularity comes with the need for repairs on aging buildings – a trend commonly seen in New York City, with its wide array of historic buildings, coupled with negative environmental issues that cause wear and tear on asphalt roofs.
(You can read the rest at the link)
The Real Deal + FTI Consulting
Private Equity in Real Estate – a Tax and Valuation Outlook For 2021 and Beyond
As the world slowly emerges from the shadow of Covid-19, there’s reason for investors to feel optimistic. Still, the pandemic’s aftereffects will likely linger well into 2021 for some real estate sectors.
With an eye on helping investors identify opportunities through the next year as well as steer clear of the trouble spots, FTI Consulting, the global business advisory firm, has produced a detailed and farsighted analysis of how the pandemic and proposed tax regulations from the Biden administration are likely to affect real estate.
(This is pretty long but you can read the rest at the link above)