The Real Deal Media Kit

As the Director of Marketing & Events at The Real Deal part of my purview was ad sales.  The Real Deal did have a media kit but I felt that it was a bit silo’ed, focused on platform (print, digital, mobile) vs. telling the brand story, then talking about details by platform.


You can see the original (NOT created by me!) media kit here.

I focused on creating a holistic story that showed the (niche) power of the brand. After all, that’s what clients are buying.

You can view the 2021 media kit here.