As the Director of Marketing & Events at The Real Deal part of my purview was ad sales. The Real Deal did have a media kit but I felt that it was a bit silo’ed, focused on platform (print, digital, mobile) vs. telling the brand story, then talking about details by platform.
Example:
You can see the original (NOT created by me!) media kit here.
I focused on creating a holistic story that showed the (niche) power of the brand. After all, that’s what clients are buying.
You can view the 2021 media kit here.