I’ve been writing for years and I’ve always felt that promotional “stories” are icky unless they provide value. So I tried to find unique angles that would entice people to click and read.
Here are a few examples.
- The Residential Roundup blog post featured the top trending topics of the week
- I wrote a blog post that was intentionally matter-of-fact with little to no fluff. CRE is very straight-forward as opposed to “resi” which is mostly agents who thrive on FOMO
- I was asked to promote TRD’s YouTube channel. I had to think on that one a bit longer so what I did is create a sort of fake “trending videos of the week” weekly article series that surprisingly did VERY well!