TRD Brand Studio

One of the main reasons I went to The Real Deal was the exhilarating challenge of setting up a content studio for the real estate industry. Up until that point there were limited opportunities for a studio that handled both commercial AND residential real estate.

As the founder of this in-house agency at a time during the pandemic when budgets were lean, I handled all planning, execution, and reporting.  This included writing and editing articles and the copy for advertising, social posts, plus launching paid social in order to make sure we were reaching a quality audience.

Here are some examples:


Avo proves to be the must-have surprise amenity for NYC landlords

The “modern milkman for coffee,” BaristaValet delivers joy to both tenants and landlords with new coffee delivery service

Life sciences boom means complex new world for developers

A built-in look without the work? The expanded kitchen solutions from Thermador are a gamechanger for multi-family developers



Who killed the basement boys? How LendingOne disrupted hard money lending and opened the doors to local investors



The changing landscape of commercial real estate: Former Marcus & Millichap dealmaker Aaron Baum shares details on his newest money-making venture & the future of retail

New York is at an affordable housing crossroad and the stakes for the next mayor have never been higher

Venturing out from the Serhant team, Joshua Golan builds his own brand at Compass