Site: The Next Pandemic? Non-communicable diseases in developing countries (Access Accelerated) for The Economist
Client: Consortium of pharma clients led by Pfizer and their agency, Weber Shandwick
Launch: January 2017, in conjunction with Davos
My role:
- Program manager, working closely with Weber Shandwick
- Part-time digital producer, manager of all content deliverables
- Sourced images, developed content titles, set and executed the media + social strategy
- Oversaw media optimizations and constant creative refreshes