Director of Marketing & Events
October 2019 – May 2021
Built marketing operations from nothing for a premier commercial real estate media company.
- Founded the TRD Brand Studio. Generated $1M in non-forecasted revenue, all through content-driven demand gen and audience development, in partnership with Sales.
- Overhauled the paid subscription strategy and conversion funnel, which drove a $1.5M revenue increase year-over-year.
- Rebuilt the email program from the ground up. Sailthru recognized it as a top performer across their entire platform.
- 25% growth in event attendance pre-COVID through better audience targeting and strategic digital promotion.
- Revamped TRD’s email marketing resulting in recognition by Sailthru as a top performer.