Content Marketing Director, Healthcare & Tech
October 2021 – May 2022
Led content marketing ops and enterprise programs for this major B2B publisher. Managed a team of 10 and owned the relationship with the company’s biggest accounts.
- $16M P&L, 35% YoY revenue growth. Got there by tightening campaign operations, improving funnel reporting, and running disciplined test-and-learn cycles.
- Ran enterprise programs for Pfizer, IBM, Salesforce, Merck, Snowflake, Workday, Cisco, and GE Healthcare. Built the multi-channel campaign frameworks and performance reporting that kept those accounts growing.