Content Marketing Director, Healthcare & Tech
October 2021 – May 2022
StudioID is Industry Dive’s brand studio (now owned by Informa TechTarget). It makes custom content for the B2B companies that may or may not advertise across Industry Dive’s trade publications. I ran the content side of the business: a $16M P&L, 10 content managers reporting directly to me, and my own book of business on top of that.
My team made everything our clients bought: white papers, webinars, blog posts, videos, whatever the program called for. We also built the editorial calendars and content strategy behind each program, so we owned the work from planning through delivery.
We grew revenue 35% year over year. Most of that came from operations work. I tightened how campaigns ran day to day and improved the funnel reporting so we could see what was performing. I also moved our team to Asana from Jira, and created templates that new content managers could easily follow for the various project timelines and deliverables.
I owned our biggest relationship, Pfizer, at about $8M a year, and oversaw the customer satisfaction for brands that included IBM, Salesforce, Merck, Snowflake, Workday, Cisco and GE Healthcare. I also worked with Sales to run QBRs with these accounts, to find opportunities for expanding the relationship where it made strategic sense for clients (e.g., infographics to accompany thought-leadership content.)