Created an engaging, qualitative and quantitative-based data report for Hemlane, a proptech SaaS brand, after a series of newsletters. Included desk research, graphs sourcing, copy creation, and narrative. Read the inaugural Hemlane Horizon: 2024 Housing Trends report here.
Established, wrote, and deployed a thought-leadership newsletter for Hemlane, a proptech SaaS brand, from August through November, culminating in my first-ever industry housing trends report for 2024. Real Estate’s ‘Inception’: NAR’s Plot Twist & Cali’s Script Rewrite 🎬🏡 8% Mortgage Rates > No of House Speaker Nominees 🗳️ Even Taylor Can’t Save Home Sales…
One of the main reasons I went to The Real Deal was the exhilarating challenge of setting up a content studio for the real estate industry. Up until that point there were limited opportunities for a studio that handled both commercial AND residential real estate. As the founder of this in-house agency at a time…
Established editorial webinar series look and feel for newsletters and site, in addition to writing promotional copy and monitoring attendee sign-ups. iBuying: disrupter or fad? TRD Insider explores the latest proptech craze
My former Forbes colleague Ji Son and I launched Sprung in June 2020 as a weekly newsletter featuring stories with the intent to “spring up joy, inspiration or even a moment of peace in an increasingly hectic world.” It was a fun project for us and allowed me to refine my email marketing skills during…
I’ve been writing for years and I’ve always felt that promotional “stories” are icky unless they provide value. So I tried to find unique angles that would entice people to click and read. Here are a few examples. The Residential Roundup blog post featured the top trending topics of the week I wrote a blog…