TRD Brand Studio

One of the main reasons I went to The Real Deal was the exhilarating challenge of setting up a content studio for the real estate industry. Up until that point there were limited opportunities for a studio that handled both commercial AND residential real estate. As the founder of this in-house agency at a time…

The Real Deal: Newsletter Example

Established editorial webinar series look and feel for newsletters and site, in addition to writing promotional copy and monitoring attendee sign-ups. iBuying: disrupter or fad? TRD Insider explores the latest proptech craze

Weekly Newsletter: Sprung

My former Forbes colleague Ji Son and I launched Sprung in June 2020 as a weekly newsletter featuring stories with the intent to “spring up joy, inspiration or even a moment of peace in an increasingly hectic world.” It was a fun project for us and allowed me to refine my email marketing skills during…

The Real Deal: Promo Posts

I’ve been writing for years and I’ve always felt that promotional “stories” are icky unless they provide value.  So I tried to find unique angles that would entice people to click and read. Here are a few examples. The Residential Roundup blog post featured the top trending topics of the week    I wrote a blog…