Healthcare Brew: Sales Opps
Example of a customized media kit for Morning Brew’s healthcare newsletter that allowed clients to easily (and visually) understand the opportunities available for them. Healthcare Brew Opportunities
Portfolio Category: Product Collateral
The Real Deal Media Kit
As the Director of Marketing & Events at The Real Deal part of my purview was ad sales. The Real Deal did have a media kit but I felt that it was a bit silo’ed, focused on platform (print, digital, mobile) vs. telling the brand story, then talking about details by platform. Example: You can…
American Media Media Kit
Now defunct (titles were sold to Meredith, the brand collapsed in the wake of the Stormy Daniels controversy) I was promoted at American Media to spearhead their efforts to sell across multiple titles. AMI is comprised of women and men fitness lifestyle titles plus entertainment. The sales team begged me to help transform their media…