Years: 2008 – 2011
Budget: $15M per year P&L
Partners worked with: Activision, Apple Store, Atari, Capcom, Microsoft Xbox, Paramount, Sega, Take2, THQ. Networked with pretty much everyone though – it’s a small industry!
Top retailers: Amazon, Best Buy, Gamestop, Target, Toys R Us (RIP), Walmart
My role: I was key to crafting pitch decks that contained a competitive analysis in addition to potential product ideas, helped sell the license externally while also spearheading internal buy-in and cross-promotions. In addition to helping to sell the concepts I oversaw the product development, marketing and retail strategy, even flying out to retailers to personally advocate for our games.
Some of my video game credits:
Business |
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| iCarly 2: iJoin the Click! (2010) | (Senior Manager) | |||
Production |
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| Nicktoons MLB (2012) | (Senior Manager, Digital Games) | |||
| Avatar: The Last Airbender – Into the Inferno (2008) | (Marketing Manager) | |||
Marketing |
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| SpongeBob’s Boating Bash (2010) | (Marketing Manager) | |||
| SpongeBob’s Boating Bash (2010) | (Senior Manager) | |||
| The Backyardigans (2009) | (Marketing Managers) | |||
| El Tigre: The Adventures of Manny Rivera (2008) | (Manager, Digital Retail Products) | |||
| Neopets Puzzle Adventure (2008) | (Marketing Manager) | |||
| Rock University Presents the Naked Brothers Band (2008) | (Marketing Manager) | |||
| SpongeBob SquarePants Featuring Nicktoons: Globs o…(2008) | (Marketing Manager) | |||