Site: The power of eight for The Economist
Client: Audi
Agency: PHD UK
Launch: October 2017
My role: Digital producer, working with internal teams, Audi, their London agency PHD and the digital agency PMA to quickly bring this fabulous program featuring (8) influencers, each representing a different intelligence to digital life in less than 6 weeks. Also:
- Provided creative direction for the media RMUs, digital edition and app creatives
- Wrote media, meta and social copy
- Assisted in sourcing Getty images for the site