Economist x Audi

Site: The power of eight for The Economist

Client: Audi

Agency: PHD UK

Launch: October 2017

My role: Digital producer, working with internal teams, Audi, their London agency PHD and the digital agency PMA to quickly bring this fabulous program featuring (8) influencers, each representing a different intelligence to digital life in less than 6 weeks.  Also:

  • Provided creative direction for the media RMUs, digital edition and app creatives
  • Wrote media, meta and social copy
  • Assisted in sourcing Getty images for the site