Director, B2B Strategy
2022 – 2023
Brought in to fix a struggling B2B sales strategy team at one of the fastest-growing media companies in the U.S.
- Win rate up 85%. Repositioned the go-to-market approach, tightened pipeline discipline, and rebuilt the team’s confidence in the process.
- Closed $2.5M in brand partnerships with Uber, AT&T, GE, and Square in partnership with Sales.
- Configured Notion as a shared resource for Executive, Marketing, and Sales.
Project Examples:
