One of the main reasons I went to The Real Deal was the exhilarating challenge of setting up a content studio for the real estate industry. Up until that point there were limited opportunities for a studio that handled both commercial AND residential real estate.
As the founder of this in-house agency at a time during the pandemic when budgets were lean, I handled all planning, execution, and reporting. This included writing and editing articles and the copy for advertising, social posts, plus launching paid social in order to make sure we were reaching a quality audience.
Here are some examples:
Commercial:
Avo proves to be the must-have surprise amenity for NYC landlords
Life sciences boom means complex new world for developers
Finance/Lending
Profiles:
Venturing out from the Serhant team, Joshua Golan builds his own brand at Compass