Economist x Porsche


Site: Intersections /  The Economist

Client: Porsche

Launch: 2016

Summary: 3D models using Sketchfab, videos and articles featuring influencers, extensive media and a custom event at the Porsche racetrack in Los Angeles.

My role: Program manager, client/agency relationship manager, den mother, data analysis, and media strategist.  Also we had a talent situation where the booked chef got stuck at the Canadian border due to immigration policy implementation confusion and I assisted the production/editorial teams in helping to rearrange his travel.