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ZB Ent.

corcoran_zohray

Account Director & Marketing Consultant

2014-2015

Account Director – Hero Group

  • Led the account team for Pfizer’s $25M first-ever Instagram campaign for MBC awareness “A Story Half-Told.”
  • Managed site build, hiring and overseeing a team of developers and designers.
  • Assisted in identifying, negotiating and securing top Instagram photography influencers.

Digital Marketing and Product Consultant – Corcoran

  • Oversaw digital elements for high-profile branding campaign, managing ~$5M digital marketing budget.
  • Successfully launched their Annie Leibowitz social media campaign, which led to a 10% audience growth on Facebook and 52% increase in engagement on all posts.