Account Director & Marketing Consultant
Account Director – Hero Group
- Led the account team for Pfizer’s $25M first-ever Instagram campaign for MBC awareness “A Story Half-Told.”
- Managed site build, hiring and overseeing a team of developers and designers.
- Assisted in identifying, negotiating and securing top Instagram photography influencers.
Digital Marketing and Product Consultant – Corcoran
- Oversaw digital elements for high-profile branding campaign, managing ~$5M digital marketing budget.
- Successfully launched their Annie Leibowitz social media campaign, which led to a 10% audience growth on Facebook and 52% increase in engagement on all posts.