Site: Thrive on Change
Agency: DWA San Francisco
Launch: November 2017
Summary: Economist created video first campaign featuring (3) global start-ups that are proactively embracing climate change in order to thrive. Features hot-spots that allow viewers to dig deeper into the subject at pivotal moments throughout the video. Integrated previous thought-leadership content from the EIU that was created for DXC in addition to snippets from DXC’s provided materials that aligned with the theme.
My role: Account strategist, client liaison, digital producer, media strategist, tech/product owner, and troubleshooter of video technology from Wirewax. Also manually edited the HTML in order to accommodate client’s edits and launch in time.