Samsung’s Open & Secure

Square

Samsung Knox: Open & Secure from The Economist Group

While the expansion of digital technology has given employees immense capacity to grow and innovate, it has also widened the scope of vulnerabilities. Samsung Knox wanted to position itself as the leader in mobile security, addressing the paradox of freedom with protection, allowing employees to have the security and safety required in an open and interconnected mobile world.

The resulting campaign, Open & Secure, explored the paradox between flexibility and security for companies and a workforce that is more connected, mobile and social than ever, highlighting how Samsung Knox is making it possible to be both.

My role: project manager and digital producer, tasked with the challenge of how we digitally envision 7 articles and 7 Economist articles for The Economist c-suite audience, make it happen within 3 months, within budget and a limited team. The result was data visualization-driven site, a highly engaged small internal team, and a EMEA centric campaign that exceeded KPIs.