Director of Marketing & Events 2019 – Present Hands-on head of marketing of a high-volume team responsible for all brand advertising, email marketing, PR, events production and marketing, partnerships, sales materials, and subscriptions for real estate news website. Established TRD studio, an in-house custom content, advertising and video solution for clients with projected double-digit revenue…
Account Director & Marketing Consultant 2014-2015 Account Director – Hero Group Led the account team for Pfizer’s $25M first-ever Instagram campaign for MBC awareness “A Story Half-Told.” Managed site build, hiring and overseeing a team of developers and designers. Assisted in identifying, negotiating and securing top Instagram photography influencers. Digital Marketing and Product Consultant –…
Digital Marketing Director—Corporate Sales 2012-2014 Promoted to define and build a team of (4) to craft innovative solutions for digital RFPs, industry marketing and integration opportunities for all of AMI’s active lifestyle and entertainment enthusiast brand sites. Marketing Manager—Fit Pregnancy & Natural Health Innovated ideas to promote brand and integrated marketing campaigns for print, digital,…
Senior Marketing Manager, Digital Jun ’11 – Apr ‘12 Envisioned digital experiences, creating paid media plans and custom content for CPG, beauty and QSR brands integrating sweepstakes, UGC, social, influencers, and video, helping sales net $7M in revenue. Involved in outreach to partners to maximize Meredith’s digital capabilities; helped secure corporate partnership with…
Senior Brand Strategist, Forbes Content Studio 2018 – 2019 Strategized content-first branded solutions for client RFPs by leading the development of innovative ideas encompassing editorial, video, social, podcasting, events that delivered clear, measurable results for clients. Lead new product launch strategies, pricing and development of GTM materials. Created content themes for Forbes thought-leadership practice division,…