Experience

Forbes

Senior Brand Strategist—Forbes Content Studio  (2018 – Now)

2019 Town Hall
  • Collaborate with platform content leads, sales reps, and integrated marketing team members to develop best-in-class sponsored content opportunities for B2B and B2C brands.
  • Lead development, write up and approval of content and products across all internal teams inclusive of video, social, events, and Forbes award-winning editorial across all verticals (finance, tech, luxury).
  • Drive ideation of research themes and topics for Forbes Insights thought-leadership group for clients such as Intel, Dell and Teradata.
  • Creative product expert and single pre-sale point of contact for sponsored, helping to secure content revenue from partners such as Nuveen and T-Mobile

The Economist

Client Services Manager—Digital & Content Strategy (2015 – 2018)

  • Led the creation of a new role that provided account management, digital marketing strategy, content ideation, and project management for Economist media partners while also obtaining MBA.
  • Partnered with teams – Editorial, Product, Creative, Events – to transform ideas into engaging digital consumer journeys that drove $20M in advertising revenue for the department.
  • Provided content, media and social strategies, overseeing development of media plans and content programs that engaged the c-suite and BDMs.
  • Responsible for delivering client satisfaction, leading to over $7M in upsells and renewals.
  • Launched award-winning content marketing campaigns for Microsoft, Samsung, Porsche, and SAS.
  • Produced all digital and media deliverables, working with digital agencies, vendors and freelancers to successfully launch campaigns on-time, within budget and of the highest caliber.
  • Led the process for gathering, analyzing, and reporting on campaign metrics and analytics, which informed internal benchmarks & client campaign insights.
  • Assisted in recruiting, coaching and operationalizing (3) team members.

                        


Hero Group 

Freelance Account Director (2015)

  • Led the account for Pfizer’s $25M first Instagram MBC campaign “A Story Half-Told.”
  • Managed site build, hiring and overseeing a team of developers and designers.
  • Assisted in identifying, negotiating and securing top photography influencers to develop content.

The Corcoran Group

Digital Marketing and Product Consultant (2014)

  • Oversaw digital elements for high-profile branding campaign, managing ~$5M digital marketing budget.
  • Successfully launched their Annie Leibowitz social media campaign, which led to a 10% audience growth on Facebook and 52% increase in engagement on all posts.

American Media

Digital Marketing Director—Corporate Sales (2014)

  • Promoted to build corporate digital marketing division that managed RFPs, industry marketing and integration opportunities for AMI’s active lifestyle and entertainment enthusiast brand sites.
  • Created digital and experiential custom ideas that helped sales reps net $1M in revenue.
  • Oversaw team of (4) inclusive of marketers and designers.

Marketing Manager—Fit Pregnancy & Natural Health (2013)

  • Innovated ideas to promote brand and carried out integrated marketing campaigns for print, digital, events, and mobile platforms, securing $750K in revenue.
  • Managed Natural Health’s social media pages, driving audience growth by 115%.
  • Managed team of (2) Associate Marketing Managers.

Freelance Integrated Marketing Manager—Playboy (2012 – 2013)

  • Created and executed programs for luxury and entertainment brands across Playboy’s digital, social, and experiential channels. 
  • Managed highly prolific content campaigns for Nat Geo, Jack Daniels, Jaguar, Porsche, tapping into pop culture and the hottest trends with men.

Meredith

Senior Marketing Manager, Digital Pre-Sales (2011 – 2012)

Diego & I at the launch of his first ever Wii game.
  • Envisioned digital experiences, creating paid media plans and custom content for CPG, beauty and QSR brands integrating sweepstakes, UGC, social, influencers, and video, helping sales net $7M in revenue.
  • Involved in outreach to partners to maximize Meredith’s digital capabilities; helped secure corporate partnership with Tapinfluence, a blogger network.

MTV Networks

Senior Marketing Manager – Nickelodeon Video Games  (2008 – 2011)

  • Contributed to +$15M in yearly licensing revenue for Nickelodeon’s digital, mobile, and video games.
  • Played a key role in partnership deals with top brands to offset slowing game sales.
  • Worked closely with partners on PR, events and industry booths (Comic Con, E3) for new game launches.
  • Managed the hiring, development and training of (1) Marketing Coordinator and seasonal interns.

Brand Marketing Coordinator—Nickelodeon and Viacom Consumer Products (2005 – 2008)

  • Coordinated marketing, trade show and promotional campaigns for licensed consumer products.
  • Created brand marketing collateral for licensing partners and managed ad partners.
  • Managed $1M annual marketing budget with AOR Carat.

Executive Assistant—MTV Ad Sales (2002 – 2005)

  • Drove agency/advertiser logistics for MTV Ad Sales events.
  • Created trendy pop-culture newsletter that went viral within MTV.
May 26, 2018