Uncategorized

Forbes

Senior Brand Strategist, Forbes Content Studio                            

2018 – 2019             

  • Strategized content-first branded solutions for client RFPs by leading the development of innovative ideas encompassing editorial, video, social, podcasting, events that delivered clear, measurable results for clients.
  • Lead new product launch strategies, pricing and development of GTM materials.
  • Created content themes for Forbes thought-leadership practice division, Forbes Insights.
  • Researched and recommended influencers for client programs.
  • Succeeded in winning businesses from key brands such as Samsung, Cadillac, Chase, Intel, Teradata, SAP, Audi, Citizen’s Access, totaling over $8M in revenue.
  • Led team in concepting and developing Mr. Forbato, an internal FAQs chatbot programmed with Dialogflow.
  • Created team operating efficiencies such as an automated resource dashboard.