Senior Brand Strategist, Forbes Content Studio
2018 – 2019
- Strategized content-first branded solutions for client RFPs by leading the development of innovative ideas encompassing editorial, video, social, podcasting, events that delivered clear, measurable results for clients.
- Lead new product launch strategies, pricing and development of GTM materials.
- Created content themes for Forbes thought-leadership practice division, Forbes Insights.
- Researched and recommended influencers for client programs.
- Succeeded in winning businesses from key brands such as Samsung, Cadillac, Chase, Intel, Teradata, SAP, Audi, Citizen’s Access, totaling over $8M in revenue.
- Led team in concepting and developing Mr. Forbato, an internal FAQs chatbot programmed with Dialogflow.
- Created team operating efficiencies such as an automated resource dashboard.