Senior Marketing Manager
Jun 2011 – May 2012
Generated +$7M by envisioning digital experiences for all of Meredith’s brands within their digital pre-sales division. Created strategic media plans, RFP responses, proactive proposals, sales collateral, and sponsorship opportunities for digital brand campaigns across all of Meredith’s sites: Better Homes & Gardens, Parents, Fitness, More, Recipe.com, EatingWell.com, and Rachael Ray. This included microsites, sweepstakes, social media, blogger integration, and mobile/custom videos.
- Secured non-endemic advertisers, such as KFC and Arby’s, resulting in $450K in new revenue.
- Increased revenue of existing accounts (Target, Lego, Kellogg’s, and General Mills) via never-before-seen campaigns.
- Earned impeccable record of winning 75% of all new business proposals by creating exceedingly competitive media plans.