Years: 2008 – 2011
Budget: $15M per year P&L
Partners worked with: Activision, Apple Store, Atari, Capcom, Microsoft Xbox, Paramount, Sega, Take2, THQ. Networked with pretty much everyone though – it’s a small industry!
Top retailers: Amazon, Best Buy, Gamestop, Target, Toys R Us (RIP), Walmart
My role: I was key to crafting pitch decks that contained a competitive analysis in addition to potential product ideas, helped sell the license externally while also spearheading internal buy-in and cross-promotions. In addition to helping to sell the concepts I oversaw the product development, marketing and retail strategy, even flying out to retailers to personally advocate for our games.
Some of my video game credits:
|iCarly 2: iJoin the Click! (2010)||(Senior Manager)|
|Nicktoons MLB (2012)||(Senior Manager, Digital Games)|
|Avatar: The Last Airbender – Into the Inferno (2008)||(Marketing Manager)|
|SpongeBob’s Boating Bash (2010)||(Marketing Manager)|
|SpongeBob’s Boating Bash (2010)||(Senior Manager)|
|The Backyardigans (2009)||(Marketing Managers)|
|El Tigre: The Adventures of Manny Rivera (2008)||(Manager, Digital Retail Products)|
|Neopets Puzzle Adventure (2008)||(Marketing Manager)|
|Rock University Presents the Naked Brothers Band (2008)||(Marketing Manager)|
|SpongeBob SquarePants Featuring Nicktoons: Globs o…(2008)||(Marketing Manager)|