The Economist: Media Business

Client Services Manager: Digital & Content Strategy August 2015 – May 2018 Recruited by The Economist media group due to digital savviness and ability to manage high-profile clients (Cisco, Pfizer, Samsung, Microsoft, Audi, and Bristol Myers-Squibb). Provided leadership for integrated strategy and execution for global Economist client campaigns. Lead collaboratively across divisions, functionalities and regions…

American Media Inc. (Playboy, Women’s Lifestyle, Corporate)

November 2012 – May 2014 Digital Marketing Director—Corporate Sales Promoted to build and run corporate digital sales division from scratch, driving pre- and post-sales digital and experiential custom campaigns, from $50K to $1M. Managed RFPs, proactive proposals, and integration opportunities for American Media’s active lifestyle and entertainment enthusiast brand sites: Shape, Men’s, Star, OK! Radar…

Viacom: MTV, Nickelodeon

October 2002 – June 2011 Senior Marketing Manager—Digital Games, MTV Networks Kids and Family Contributed to +$15M in yearly licensing revenue by taking control of partnerships for Nickelodeon’s paid digital, mobile, and video games division. Preserved and strengthened relationships with key game publishers (Activision, 2K Play, THQ, Xbox, Nintendo) and retailers (Walmart, GameStop, Target). Achieved…

Meredith: Women’s Digital Network

Senior Marketing Manager Jun 2011 – May 2012 Generated +$7M by envisioning digital experiences for all of Meredith’s brands within their digital pre-sales division.   Created strategic media plans, RFP responses, proactive proposals, sales collateral, and sponsorship opportunities for digital brand campaigns across all of Meredith’s sites: Better Homes & Gardens, Parents, Fitness, More, Recipe.com, EatingWell.com,…

The Corcoran Group

Corcoran

Digital Marketing and Product Consultant June 2014 – October 2014 Oversaw digital elements for high-profile Annie Leibowitz’s branding campaign, managing a $5M digital marketing budget for Corcoran. Reviewed and overhauled existing strategy for social, digital, site, and videos.  Developed presentations for CEO and CMO, securing new partners to extend their brand. Successfully launched the social…

Hero Group (Digital Start-up Agency)

zohray_hero_work

Account Director, Pfizer Feb 2015 – July 2015 Joined 3-member team of digital ad agency start-up to “own” the Pfizer iBrance account.  Project managed the site build, hiring and overseeing high-performance team of developers and creatives. Launched Pfizer’s +$25M Instagram influencers campaign and site, A Story Half Told, garnering high praise from Pfizer and lead agency, Y&R’s…

BrickUnderground.com

NYC

Digital Sales Product Consultant November 2014 – January 2015 Partnered with founder/CEO of brickunderground.com to create new pitches and product marketing concepts to target real estate companies. Equipped site with ad products, new sales deck, and RFP packages. Generated client-focused ideas and helped recruit major advertisers such as Flatrate Movers for niche NYC real estate…