Account Director @Hero


Joined 3-member team of digital ad agency start-up to “own” Pfizer account from February to July of 2015.

Designed and built site, hiring and overseeing high-performance team of developers and creatives. Executed the campaign, working with Pfizer’s technology and brand teams.

  • Launched Pfizer’s +$25M Instagram influencers campaign and site, A Story Half Told, garnering high praise from initially anxious client (Pfizer) and lead agency (Y&R’s Cohen & Wolfe).


Prior project: Brick Underground