Who I Am

About

With a passion for assisting brands in delivering the most engaging user experiences and products possible, I have spent the past 15 years on the publisher and brand side designing solutions that are innovative, unique and interesting, using the resulting data to help inform further initiatives.

My experience provides me with the ability to anticipate potential issues and proactively overcome them through perseverance and adaptability, while my love of data allows me to turn quantitative and qualitative research into marketing products that drive bottom line results.

Most recently I was at The Economist, leading the development of a new department that combined client management expertise with digital marketing strategy and program management for their most prolific clients, while obtaining my MBA in marketing and management from Villanova.

Skills

Some core strengths

Customer Relationship Management
Customer Relationship Management
91%
Project Management
Project Management
92%
Vendor Selection and Negotiation
Vendor Selection and Negotiation
87%
Mobile & Desktop Design
Mobile & Desktop Design
90%
Display, Search and Social Media
Display, Search and Social Media
89%
Digital Analytics
Digital Analytics
88%
Creative Strategy
Creative Strategy
86%
Cross-Functional Teams
Cross-Functional Teams
85%

Experience

Where I've been

The Economist: Media Business

Client Services Manager: Digital & Content Strategy August 2015 –…

American Media Inc. (Playboy, Women’s Lifestyle, Corporate)

November 2012 – May 2014 Digital Marketing Director—Corporate Sales Promoted…

Viacom: MTV, Nickelodeon

October 2002 – June 2011 Senior Marketing Manager—Digital Games, MTV…

Meredith: Women’s Digital Network

Senior Marketing Manager Jun 2011 – May 2012 Generated +$7M…

Corcoran

The Corcoran Group

Digital Marketing and Product Consultant June 2014 – October 2014…

zohray_hero_work

Hero Group (Digital Start-up Agency)

Account Director, Pfizer Feb 2015 – July 2015 Joined 3-member…

The meeting of two personalities is like the contact of two chemical substances: if there is any reaction, both are transformed. - Carl Jung

  • About Zohray
  • About
  • Skills
  • Some of my work
  • Experience